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The University of Arizona BookStores is collaborating with Hype & Vice


About Hype and Vice

Hype & Vice is a brand that taps into the collective spirit of your college experience. Their mission is to embody the spirit, passion and lifestyle of your college years while fostering community and fandom!


They are a brand that puts female college students first (in a VERY male dominated industry). By women and for women we actually listen and cater to what you need. By combining on-trend fashion with University brands they're creating college apparel you'll actually want to wear! Besides... we're all tired of wearing guys oversized tees or pink and shrink'ed styles. #ChangingTheGame